In 2021, I helped elevate Endometriosis Australia’s existing fundraising campaign called ‘March Into Yellow’. I developed a fresh branding and promotional concept for the campaign and developed a new web platform for fundraisers to set up their own profiles. I incorporated the development of a style guide to help users approach the challenge to wear yellow everyday to raise money for Endometriosis.
With an increased focus on promotion and the new site, Endometriosis Australia saw the campaign excel previous year’s outcomes.
Check out the website at www.marchintoyellow.org.au
